Story about Ido

Hair has fascinated me for as long as I can remember. I was styling, braiding, and trying new styles long before I ever imagined it could become my profession. What began as curiosity grew into a lifelong passion, one that has taken me around the world and continues to shape the way I work today.

I’ve trained and worked internationally, from London and Italy to the United States and Israel and Amsterdam is where I found my home. At 27, I opened my own studio in the heart of Amsterdam’s De Pijp, where I welcome clients from all over the world.

For me, hair is more than beauty, it’s identity, confidence, and self-expression. Whether it’s a bold transformation, a natural refresh, or a creative colour blend, my goal is always the same: to help people feel like the best version of themselves.